Sample report — this is exactly what you get
Molly Maid: what the 2026 FDD actually discloses
Generated for Molly Maid’s 2026 FDD as filed with the Minnesota registry (Minnesota Department of Commerce (CARDS)) — a public record. This is a real output of the same pipeline that analyzes the document you pick or upload, rendered in the same layout a paying buyer sees.
Franchisor of record: Molly Maid SPV LLC.
The fee stack
What Molly Maid charges to get in and to stay in, exactly as disclosed in Items 5 and 6. Page numbers refer to the FDD PDF.
Initial franchise fee (Item 5)
p. 23$14,900
“An initial franchise fee of $14,900 (the "Initial Franchise Fee")”
Royalty (Item 6)
p. 263-6.5% of Gross Sales (variable based on sales thresholds)
“3 – 6 ½ % of Gross Sales except for "roll-in" sales. In addition, minimum license fees apply.”
Ad fund (Item 6)
p. 262% of Gross Sales per week
“The then-current fee (currently 2% of Gross Sales per week per Molly Maid franchise agreement that you have entered into with us).”
Technology fees (Item 6)
p. 27$155.45 per month for Technology Package; $405 per month for Housecall Pro (paid to third party)
Other upfront fees (Item 5)
- Territory Fee$1.10 per Target Household; typically $49,500 to $77,000 for standard-size market and $33,000 to $49,500 for mid-size market (p. 23)
- Software System Enrollment Fee$1,250 per license (p. 25)
Other ongoing fees worth knowing (Item 6)
- Local Marketing Requirement$1 per TH per year, declining to $0.15 per TH based on sales (p. 26)
- Call Center Services Fees$250.00-$449.99/month plus $25-$40 per booked appointment (p. 28)
- Transfer Fee$15,000 for one franchise; $15,000 + $2,500 for each additional if multiple transferred simultaneously (p. 30)
- Renewal Fee$5,000 (p. 29)
- Key Accounts/Management FeeUp to 3% of total Gross Sales related to Key Account work (p. 33)
- Interest on unpaid balances12% per annum or maximum permitted by law (p. 31)
Total initial investment (Item 7)
$144,150 – $203,950
franchisor’s own estimate, p. 40| Largest line items | Low | High | Source |
|---|---|---|---|
| Territory Fee | $49,500 | $77,000 | p. 39 |
| Additional Funds-3 Months | $50,000 | $60,000 | p. 40 |
| Initial Franchise Fee | $14,900 | $14,900 | p. 39 |
| Initial Startup Package | $8,000 | $9,000 | p. 39 |
| Real Estate, Utility Deposits and Three Months' Rent | $4,000 | $7,000 | p. 40 |
Earnings claims (Item 19)
Molly Maid makes a financial performance representation starting on p. 75. Each figure below is shown with the exact reporting base the FDD states — the base is the first thing to pressure-test with your attorney.
Systemwide Sales
p. 76Not numerically stated in excerpt
Reporting base (verbatim): All Molly Maid franchisees operational for any part of calendar year 2025
Average Gross Sales Per Target Household
p. 76Varies by quartile (specific values in charts not fully extracted)
Reporting base (verbatim): 188 Reporting Franchisees representing 402 franchised businesses operational entire Reporting Period (Jan 1 - Dec 31, 2025)
Percentage of services for recurring customers
p. 77Not numerically stated in excerpt
Reporting base (verbatim): Reporting Franchisees during Reporting Period
Same Business Sales Growth 2024 vs 2025
p. 7810.11% had >20% growth; 34.04% had 10-20% growth; 27.13% had 5-10% growth
Reporting base (verbatim): 188 Reporting Franchisees operating same 402 businesses in both 2024 and 2025
The franchisor’s own caveats, verbatim
- “The following charts and tables are a historic financial performance representation about a subset of the franchise system's existing outlets' past performance during the calendar year beginning on January 1, 2025 and ending on December 31, 2025 (the "Reporting Period") and are not a forecast of your future financial performance.”
- “Franchise owners are not required to use generally accepted accounting principles when reporting these figures.”
- “The tables in this Item 19 do not include data from (a) 6 businesses that opened during the Reporting Period; (b) 22 businesses that underwent a transfer during the Reporting Period and so were not operating and reporting data for the entire Reporting Period; and (c) 2 businesses that did not report reliable data for the Reporting Period.”
- “21 businesses closed during the Reporting Period and therefore did not report data for the entire Reporting Period and so they are also excluded from this Item 19.”
- “Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.”
Outlets & turnover (Item 20)
Franchised outlet counts as disclosed in the Item 20 table (p. 81). The turnover rate is computed by us from those cells: (terminations + non-renewals + reacquired + ceased-other) ÷ outlets at the start of the year.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased (other) | End | Turnover* |
|---|---|---|---|---|---|---|---|---|
| 2023 | 481 | 7 | 2 | 0 | 0 | 22 | 464 | 4.99% |
| 2024 | 464 | 9 | 6 | 2 | 0 | 17 | 448 | 5.39% |
| 2025 | 448 | 5 | 1 | 0 | 0 | 20 | 432 | 4.69% |
*Computed by FDDLens from the disclosed table cells — not a figure the franchisor states. Net franchised-outlet change across the disclosed period: -49.
Table notes from the FDD: Table No. 3 provides state-by-state detail. Terminations include mutual terminations. Ceased operations includes abandonment, sales/transfers to existing franchisees, and territory consolidations.
Litigation (Item 3)
2 disclosed matters (p. 21)
The FDD’s own characterization: “Other than these two actions, no litigation is required to be disclosed in this Item.”
- State of Kansas vs. Molly Maid, Inc. (18th Judicial District, Sedgwick County, Kansas, Case No. 10CV4719). Consent Judgment entered November 29, 2010 for alleged violations of Kansas Consumer Protection Act; MMI paid $25,000 civil penalty and $25,175 costs; marked satisfied April 29, 2011. (p. 21)
- The Commissioner of Business Oversight of the State of California v. For Franchising LLC d/b/a Window Genie and Richard Nonelle. Consent Order entered November 14, 2017 involving affiliate Window Genie (not Molly Maid) for failure to submit copies of two advertisements; FOR paid $5,000 administrative penalty. (p. 22)
Financial statements (Item 21)
Audited financial statements are included (p. 87). Verbatim: “Included as Exhibit C are the following audited combined financial statements of Neighborly Assetco LLC, our direct parent: (a) audited combined financial statements as of and for the year ended December 31, 2023, (b) audited combined financial statements as of and for the year ended December 31, 2024, and (c) audited combined financial statements as of and for the year ended December 31, 2025.”
What we’d dig into before signing
Observations from the disclosures above, phrased as things to pressure-test — with your attorney, with the franchisor, and with current franchisees. Never a verdict on the business.
- Declining outlet count: System shrank from 481 franchises (2023) to 432 (2025), a net loss of 49 units (-10.2%) over three years, with consistent annual turnover around 5%. This suggests market saturation or franchisee profitability challenges.
- High minimum royalty risk: Franchisees must achieve Minimum Gross Sales or face territory reduction/termination after 26 weeks on an Improvement Action Plan. Minimum License Fees start at $0.075 per TH (months 7-12) and rise to $0.15 per TH (month 25+), creating fixed cost pressure regardless of actual sales.
- Significant technology and call center fees: Monthly technology costs of ~$560 ($155.45 Technology Package + $405 Housecall Pro) plus call center fees of $250-$450/month + $25-40 per appointment add $9,000-$15,000+ annually in fixed overhead before any revenue is generated.
- Variable royalty structure complexity: Royalty ranges from 3-6.5% based on annual sales thresholds that reset each year, making cash flow forecasting difficult. Combined with 2% ad fund and up to 3% Key Accounts fee, total ongoing fees can reach 11.5% of gross sales.
- Limited FPR disclosure: Item 19 excludes 30 businesses (6 new, 22 transfers, 2 unreliable data) from 432 total, representing 6.9% of system. Average Initial Fees paid in 2025 was $68,244 (page 24), substantially above the $14,900 franchise fee due to territory fees, indicating significant upfront capital requirements.
- Transfer restrictions and fees: $15,000 transfer fee (or higher for sophisticated buyers with $5M+ outside investments) plus $4,000 transfer package creates barriers to exit. During last 3 years, only 48 transfers occurred (15 in 2023, 13 in 2024, 20 in 2025) against 64 total closures, suggesting limited resale market.
About this analysis
Every figure above was extracted from the disclosure document itself and carries the PDF page it came from, so you can verify anything against the source. Statistics (turnover rates, net outlet change) are computed by us from the disclosed table cells. This is our analysis of the franchisor’s own disclosures, not the company’s claim — and it is not legal or investment advice. We’re not attorneys; this is the homework you bring to one.