FDD teardown · Home cleaning services
Merry Maids: what the 2026 FDD discloses
Franchisor of record: MERRY MAIDS SPE LLC · analyzed
The fee stack
Initial franchise fee (Item 5)
p. 23$55,000
Initial investment (Item 7)
p. 34$126,875 – $169,325
Royalty (Item 6)
p. 257%
Ad fund (Item 6)
p. 251.3%
Plus 23 other notable ongoing fees disclosed in Item 6 — including local marketing obligations (0.7%, p. 25). The full stack is in the paid report.
Earnings claims (Item 19)
Merry Maids makes a financial performance representation starting on p. 63, stating 10 figures — each tied to the reporting base below.
Top 10% Qualified Franchises - Average Gross Sales: 1,209,796 (p. 64)
Base (verbatim): This Item 19 presents information about the financial performance during the period January 1, 2025 to December 31, 2025 (the "Covered Period") for certain Franchised Businesses that were Active Franchises throughout the Covered Period.
Top 10% Qualified Franchises - Median Gross Sales: 1,134,025 (p. 64)
Base (verbatim): This Item 19 presents information about the financial performance during the period January 1, 2025 to December 31, 2025 (the "Covered Period") for certain Franchised Businesses that were Active Franchises throughout the Covered Period.
Top Quartile Qualified Franchises - Average Gross Sales: 914,092 (p. 64)
Base (verbatim): This Item 19 presents information about the financial performance during the period January 1, 2025 to December 31, 2025 (the "Covered Period") for certain Franchised Businesses that were Active Franchises throughout the Covered Period.
The franchisor’s own caveats, verbatim:
- “Some franchises have sold or earned this amount. Your individual results may differ. There is no assurance that you'll sell or earn as much.”
- “These sales figures do not reflect the costs of sales, operating expenses or other costs or expenses that must be deducted from the Gross Sales figures to obtain your net income or profit.”
Franchised outlets & turnover (Item 20, p. 74)
| Year | Start | End | Exits | Turnover* |
|---|---|---|---|---|
| 2023 | 905 | 845 | 76 | 8.40% |
| 2024 | 845 | 764 | 89 | 10.53% |
| 2025 | 764 | 684 | 103 | 13.48% |
*Computed by FDDLens from the disclosed table: (terminations + non-renewals + reacquired + ceased-other) ÷ outlets at start of year. Not a figure the franchisor states.
Merry Maids’s 2025 franchised-outlet turnover: 13.48%. Median across the 6 FDDs in our corpus: 3.92%. Both computed the same way from each filing’s Item 20 table.
Litigation (Item 3)
4 disclosed matters (p. 21).
How this teardown was produced
Analysis of Merry Maids's 2026 FDD as filed with the Minnesota Department of Commerce (CARDS); analyzed August 3, 2026. Our analysis of the franchisor's own disclosures, not the company's claim. Not legal or investment advice — bring it to a franchise attorney.
Every figure was extracted from the filed document and carries the PDF page it came from. Statistics — turnover rates, exit totals — are computed by us from the disclosed Item 20 table cells, never taken from anyone’s summary. FDDs are public records once filed with a state registry.