FDD teardown · Home cleaning services
Molly Maid: what the 2026 FDD discloses
Franchisor of record: Molly Maid SPV LLC · analyzed
The fee stack
Initial franchise fee (Item 5)
p. 23$14,900
Initial investment (Item 7)
p. 40$144,150 – $203,950
Royalty (Item 6)
p. 263-6.5% of Gross Sales (variable based on sales thresholds)
Ad fund (Item 6)
p. 262% of Gross Sales per week
Plus 6 other notable ongoing fees disclosed in Item 6 — including local marketing requirement ($1 per TH per year, declining to $0.15 per TH based on sales, p. 26). The full stack is in the paid report.
Earnings claims (Item 19)
Molly Maid makes a financial performance representation starting on p. 75, stating 4 figures — each tied to the reporting base below.
Systemwide Sales: Not numerically stated in excerpt (p. 76)
Base (verbatim): All Molly Maid franchisees operational for any part of calendar year 2025
Average Gross Sales Per Target Household: Varies by quartile (specific values in charts not fully extracted) (p. 76)
Base (verbatim): 188 Reporting Franchisees representing 402 franchised businesses operational entire Reporting Period (Jan 1 - Dec 31, 2025)
Percentage of services for recurring customers: Not numerically stated in excerpt (p. 77)
Base (verbatim): Reporting Franchisees during Reporting Period
The franchisor’s own caveats, verbatim:
- “The following charts and tables are a historic financial performance representation about a subset of the franchise system's existing outlets' past performance during the calendar year beginning on January 1, 2025 and ending on December 31, 2025 (the "Reporting Period") and are not a forecast of your future financial performance.”
- “Franchise owners are not required to use generally accepted accounting principles when reporting these figures.”
- “The tables in this Item 19 do not include data from (a) 6 businesses that opened during the Reporting Period; (b) 22 businesses that underwent a transfer during the Reporting Period and so were not operating and reporting data for the entire Reporting Period; and (c) 2 businesses that did not report reliable data for the Reporting Period.”
- “21 businesses closed during the Reporting Period and therefore did not report data for the entire Reporting Period and so they are also excluded from this Item 19.”
- “Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.”
Franchised outlets & turnover (Item 20, p. 81)
| Year | Start | End | Exits | Turnover* |
|---|---|---|---|---|
| 2023 | 481 | 464 | 24 | 4.99% |
| 2024 | 464 | 448 | 25 | 5.39% |
| 2025 | 448 | 432 | 21 | 4.69% |
*Computed by FDDLens from the disclosed table: (terminations + non-renewals + reacquired + ceased-other) ÷ outlets at start of year. Not a figure the franchisor states.
Molly Maid’s 2025 franchised-outlet turnover: 4.69%. Median across the 4 FDDs in our corpus: 3.92%. Both computed the same way from each filing’s Item 20 table.
Litigation (Item 3)
2 disclosed matters (p. 21). The FDD’s own characterization: “Other than these two actions, no litigation is required to be disclosed in this Item.”
How this teardown was produced
Analysis of Molly Maid's 2026 FDD as filed with the Minnesota Department of Commerce (CARDS); analyzed August 3, 2026. Our analysis of the franchisor's own disclosures, not the company's claim. Not legal or investment advice — bring it to a franchise attorney.
Every figure was extracted from the filed document and carries the PDF page it came from. Statistics — turnover rates, exit totals — are computed by us from the disclosed Item 20 table cells, never taken from anyone’s summary. FDDs are public records once filed with a state registry.